OCR IT National Level 2
5. Digital Communications
5.5 Audience Demographics
Embedded Files
Overview
When creating digital content or products, it is important to understand the audience. This is called audience demographics. Demographics are pieces of information that describe groups of people. They help businesses and organisations make sure their content reaches the right people.
One important factor is accessibility. This means making sure that people with disabilities, or people who need extra support, can still use the content. For example, subtitles in a video help people who are deaf or hard of hearing.
Another key factor is age. Different age groups may prefer different styles of content. A website for teenagers may look very different to one aimed at older adults.
Gender can also be considered. Content might be designed to appeal to specific genders, but it is important to avoid stereotypes and include everyone.
Finally, location matters. People in different countries or areas may have different interests, needs, or access to technology.
What You Need to Learn
What You Need to Learn
Technology in the news
Should Europe stop using US tech?
Most of Europe’s online services rely on just three US companies: Google, Microsoft, and Amazon. Experts worry that if political tensions grew, the US could block access and cause huge problems – hospitals, governments, and businesses could lose vital systems. This raises concerns about “digital sovereignty” – Europe’s dependence on foreign technology. Microsoft and others say Europe’s data is safe, but recent events show risks remain.
Discussion question: Should countries rely so heavily on foreign technology companies, or should they develop their own systems for safety and fairness?
Audience Demographics
Audience Demographics
Audience Demographics
Demographics are facts about people that help organisations understand their audience.
They are used to make sure content is suitable and reaches the right people.
♿ Accessibility
♿ Accessibility
Making content usable for everyone.
Includes people with disabilities or extra needs.
Example: subtitles for videos, screen readers for websites.
🎂 Age
🎂 Age
Different age groups have different interests.
Younger audiences may like bright colours and games.
Older audiences may prefer clear text and simple design.
🚻 Gender
🚻 Gender
Content may be aimed at different genders.
Should avoid stereotypes.
Aim to be inclusive and appeal to everyone.
🌍 Location
🌍 Location
Where people live affects their needs.
Different countries or regions may use technology differently.
Language, culture, and access to the internet may all change content design.
Page updated
Google Sites
Report abuse